FAQs On Marketing: Answered By The Guru Of Marketing (Record no. 3358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01104nam a22001697a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3358 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240425190539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240425b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789812615879 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Booku |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | FAQs On Marketing: Answered By The Guru Of Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About the Book: What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business & Finance | Booku Library Services | Booku Library Services | 25/04/2024 | Donation | 381 KOT | 9789812615879 | 25/04/2024 | 1 | 25/04/2024 | Book |