Hey Whipple Squeeze This (Record no. 6099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01057nam a22001697a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6099 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250405153101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250405b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118101339 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Booku |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 SUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luke Sullivan |
| 245 ## - TITLE STATEMENT | |
| Title | Hey Whipple Squeeze This |
| Remainder of title | Fourth Edition |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business & Finance | Booku Library Services | Booku Library Services | 05/04/2025 | Donation | 659 SUL | 9781118101339 | 05/04/2025 | 1 | 05/04/2025 | Book |