We Are All Weird: The Rise Of Tribes And The End Of Normal

By:

Seth Godin

Material type: Text

TextISBN:

9780241209011

DDC classification:

306 GOD

Summary: We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Booku Library Services	Booku Library Services	Business & Finance	306 GOD (Browse shelf(Opens below))	1	Available		9780241209011

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Previous	158.4 WAG 12 The Elements Of Great Managing	158.4 WAI The New Dynamics Of Winning: Gain The Mind-Set Of A Champion	175 LQZ 想成功靠溝通	306 GOD We Are All Weird: The Rise Of Tribes And The End Of Normal	321 BAH Superpower? The Amazing Race Between China's Hare And India's Tortoise	321 FIS China, Inc. : How The Rise Of The Next Superpower Challenges America And The World	321 LI Chinese Politics In The Xi Jinping Era: Reassessing Collective Leadership	Next

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

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