TY  - BOOK
AU  - Peter Fader
TI  - Customer Centricity: : Focus On The Right Customers For Strategic Advantage
SN  - 9781613630167
U1  - 406 FAD 
N2  - A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value

NOT ALL CUSTOMERS ARE CREATED EQUAL
ER  -