Shel Horowitz <br/><br/>
Marketing Without Megabucks:   How To Sell Anything On A Shoestring 

<br/><br/> Tells how to create free publicity, effective advertising, and successful direct mail campaigns, and discusses name and logo selection, marketing strategy, customer service, and networking. 
<br/><br/><label>ISBN: </label>9780671760366 
<br/><br/><label>Dewey Class. No.: </label>381 HOR