Buck Rodgers & Robert L. Shook <br/><br/>
IBM Way:   Insights Into The World's Most Successful Marketing Organization 

<br/><br/> A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world. 
<br/><br/><label>ISBN: </label>0060155221 
<br/><br/><label>Dewey Class. No.: </label>380 ROD