The third edition of this text has been fully revised and updated to take into account mid-to-late-1990s developments in communication and media studies. The authors cover elements of communication, including communication between individuals and groups, in organizations and through mass media and new technologies to provide a comprehensive introduction to communication theory and practice. This edition includes: case studies and assignments; new questions to help students understand core communication concepts; new photographs and diagrams; checklist summaries for easy revision; expanded sections on mass media, practical communication and media skills; guidance on interpersonal and social skills; and practical advice on planning, scripting and producing audio and video material.