TY  - BOOK
AU  - Paul Greenberg & Pat Sullivan
TI  - CRM At The Speed Of Light: : Capturing And Keeping Customers In Internet Real Time
SN  - 9780072127829
U1  - 380 GRE 
N2  - Customer Relationship Management (CRM) is the single most pressing problem facing any business. This text aims to provide business decision-makers with straightforward advice and information on how to use the CRM software and the Internet to manage customer relationships. It covers the evolution of CRM from old-school sales management techniques to current practices, current CRM companies and clear explanations of what each has to offer
ER  -