TY  - BOOK
AU  - Patrick W. Jordan
TI  - How To Make Brilliant Stuff That People Love: ... And Make Big Money Out Of It
SN  - 0470847115
U1  - 658 JOR 
N2  - This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels
ER  -