IBM Way: Insights Into The World's Most Successful Marketing Organization

By:

Buck Rodgers & Robert L. Shook

Material type: Text

TextISBN:

0060155221

DDC classification:

380 ROD

Summary: A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Booku Library Services	Booku Library Services	Business & Finance	380 ROD (Browse shelf(Opens below))	1	Available		0060155221

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world.

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