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020 _a9780070430143
040 _cBooku
082 _a380 MIL
100 _aAlex R. Miller
245 _aStrategic Management
520 _aMiller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practice.
942 _2ddc
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999 _c2205
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