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020			_a0060155221
040			_cBooku
082			_a380 ROD
100			_aBuck Rodgers & Robert L. Shook
245			_aIBM Way: _bInsights Into The World's Most Successful Marketing Organization
520			_aA former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world.
942			_2ddc _cBK _n0
999			_c3184 _d3184