000 00890nam a22001697a 4500
001 4133
005 20240804141427.0
008 240804b |||||||| |||| 00| 0 eng d
020 _a9780072127829
040 _cBooku
082 _a380 GRE
100 _aPaul Greenberg & Pat Sullivan
245 _aCRM At The Speed Of Light:
_bCapturing And Keeping Customers In Internet Real Time
520 _aCustomer Relationship Management (CRM) is the single most pressing problem facing any business. This text aims to provide business decision-makers with straightforward advice and information on how to use the CRM software and the Internet to manage customer relationships. It covers the evolution of CRM from old-school sales management techniques to current practices, current CRM companies and clear explanations of what each has to offer.
942 _2ddc
_cBK
_n0
999 _c4133
_d4133