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008			250219b |||||||| |||| 00| 0 eng d
020			_a0470847115
040			_cBooku
082			_a658 JOR
100			_aPatrick W. Jordan
245			_aHow To Make Brilliant Stuff That People Love _b... And Make Big Money Out Of It
520			_aThis book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
942			_2ddc _cBK _n0
999			_c5941 _d5941