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020			_a9789814828420
040			_cBooku
082			_a306 DAW
100			_aSteve Dawson
245			_aLocker Room Talk: A Guide to Political Correctness in the Public Domain
520			_aThe essential guide to being politically correct in public. We learn by watching the world around us. The way we speak and behave is influenced by our peers and the media. All of us act in a way that we think is safe and feels comfortable. But what seems logical in our head can be cruel and unfair. Trends in a world driven by social media are educating us about how harmful stereotyping can be. And those falling foul of a behaviour seemingly ingrained in our DNA are paying the price. Locker Room Talk looks at the various ways our behaviour can fall foul, why it’s so hard to change our mindset and the consequences for us and the brands we represent, if we are politically incorrect in public.
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