How To Make Brilliant Stuff That People Love ... And Make Big Money Out Of It

By:

Patrick W. Jordan

Material type: Text

TextISBN:

0470847115

DDC classification:

658 JOR

Summary: This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Booku Library Services	Booku Library Services	Business & Finance	658 JOR (Browse shelf(Opens below))	1	Available		0470847115

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Previous	658 GRE Leveraging The Corporate Brand	658 HAR Harvard business review on mergers and acquisitions.	658 HEA Dialogue With The Coach	658 JOR How To Make Brilliant Stuff That People Love ... And Make Big Money Out Of It	658 LUB Zilch: The Power Of Zero In Business	658 MC Asian Management Systems: Chinese, Japanese And Korean Styles Of Business	658 PAR Parkinsons Law: Or The Pursuit Of Progress	Next

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

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